UK gaming reach 2007-2023
In a September to November 2023 survey of UK adults aged 16 years and older, it was found that 52 percent of respondents reported ever playing games on any device. This represents a slight decline from the 56 percent of respondents who claimed the same during the previous year. Gaming penetration across the UK grew significantly during the COVID-19 pandemic, as national lockdowns forced people to stay at home and socialize through digital means. Among gaming audiences in Europe, players from the UK showed particularly high engagement with gaming content.