Music streaming giants: number of users U.S. 2016-2025
Spotify and Pandora – more information
PandoraIn 2018, Pandora was most popular among users aged 25 to 34 and users aged 55 or above, whereas adults in the 18 to 24-year-old age bracket was by far the company's weakest market segment. Pandora's user base may be flatlining compared to Spotify's, but Pandora’s revenue jumped from four million U.S. dollars to almost 1.5 billion in a decade, showing incredible and consistent growth during that time. Pandora generates most of its revenue from advertising, although has grown increasingly reliant on revenue from subscription services. Pandora was acquired by Sirius XM in February 2019 for 3.5 billion U.S. dollars.