Jägermeister was the largest global bitters brand in 2022 with volume sales amounting to approximately 9.4 million 9 liter cases. Aperol was the second leading brand with 8.8 million cases sold.
Sales volume of bitters worldwide in 2022, by brand (in million 9 liter cases)*
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Jägermeister
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U.S. consumption
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- Fernet Branca's global sales volume 2009-2020
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Statistics
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Drinks International. (June 30, 2023). Sales volume of bitters worldwide in 2022, by brand (in million 9 liter cases)* [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/281680/bitters-global-sales-volume-by-brand/
Drinks International. "Sales volume of bitters worldwide in 2022, by brand (in million 9 liter cases)*." Chart. June 30, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/281680/bitters-global-sales-volume-by-brand/
Drinks International. (2023). Sales volume of bitters worldwide in 2022, by brand (in million 9 liter cases)*. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/281680/bitters-global-sales-volume-by-brand/
Drinks International. "Sales Volume of Bitters Worldwide in 2022, by Brand (in Million 9 Liter Cases)*." Statista, Statista Inc., 30 Jun 2023, https://www.statista.com/statistics/281680/bitters-global-sales-volume-by-brand/
Drinks International, Sales volume of bitters worldwide in 2022, by brand (in million 9 liter cases)* Statista, https://www.statista.com/statistics/281680/bitters-global-sales-volume-by-brand/ (last visited June 01, 2024)
Sales volume of bitters worldwide in 2022, by brand (in million 9 liter cases)* [Graph], Drinks International, June 30, 2023. [Online]. Available: https://www.statista.com/statistics/281680/bitters-global-sales-volume-by-brand/