In 2023, travel was forecast to see the fastest growth in digital ad spending of any industry in the United States, with an estimated year-on-year growth of 14.3 percent. Retail was expected to follow, with an estimated growth rate of 12.2 percent.
Growth of digital advertising spending in the United States in 2023, by industry
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Other statistics that may interest you Travel and tourism industry advertising in the U.S.
Overview - travel industry
5
- Basic Statistic Annual change in number of U.S. residents traveling overseas 2002-2022
- Premium Statistic Number of inbound international visitors to the U.S. in 2022, by origin
- Premium Statistic Travel product bookings in the U.S. 2024
- Premium Statistic Travel product online bookings in the U.S. 2024
- Premium Statistic Flight bookings by airline brand in the U.S. 2024
Overview - advertising and marketing
7
- Premium Statistic Travel sector ad spend growth worldwide 2021-2023
- Premium Statistic Travel industry ad spend in the U.S. 2020-2022
- Premium Statistic Travel sector ad spend in the U.S. 2022, by segment
- Premium Statistic Travel marketers budget allocation in the U.S. 2019-2021, by type
- Premium Statistic Marketing expenses of leading OTAs worldwide 2019-2023
- Premium Statistic Airline and cruise line advertising spending U.S. 2019-2021
- Premium Statistic Lodging industry advertising spending share U.S. 2022, by channel
Digital advertising
5
- Premium Statistic Digital ad spend in the U.S. 2022, by industry
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Digital ad spend growth in the U.S. 2023, by industry
- Premium Statistic Travel industry digital ad spend in the U.S. 2019-2024
- Premium Statistic Mobile ad spend in the U.S. 2021, by industry
Market leaders
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- Premium Statistic Leading TV travel advertisers in the U.S. 2022, by ad spend
- Premium Statistic Leading TV travel advertisers in the U.S. 2022, by ad impressions
- Premium Statistic Sales and marketing expenses of Booking Holdings worldwide 2015-2023
- Premium Statistic Selling and marketing expenses of Tripadvisor worldwide 2009-2023
- Premium Statistic Selling and marketing expenses of Expedia Group, Inc. worldwide 2009-2023
- Premium Statistic Advertising expense of Caesars Entertainment worldwide 2018-2023
- Premium Statistic Advertising costs of Wynn Resorts Limited worldwide 2014-2023
Consumer insights
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- Premium Statistic U.S. adults planning travel via selected information sources 2021, by generation
- Premium Statistic Leading types of ads considered as engaging among U.S. travelers 2022
- Premium Statistic Advertising effectiveness among U.S. travelers 2022
- Premium Statistic Personalized advertising attitudes among U.S. travelers 2022
- Premium Statistic Favorite apps and websites for travel in the U.S. Q1 2021
- Premium Statistic U.S. adults using travel influencers for recommendations 2021
- Premium Statistic Average memberships in loyalty programs in the U.S. 2022, by sector
Further related statistics
10
- Senior chief financial officer salary per annum in Switzerland 2023
- International tourist arrivals in Europe 2006-2023
- Total assets of the Industrial and Commercial Bank of China 2012-2023
- Operating income of the Industrial and Commercial Bank of China 2013-2023
- Operating income of the Bank of Communications 2013-2023
- Total assets of the Bank of Communications 2013-2023
- Total assets of the China Construction Bank 2013-2023
- Ping An Insurance's annual revenue 2012-2022
- Total assets of China Pacific Insurance 2012-2022
- Total assets of Banco Santander 2001-2023
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Statistics
- Senior chief financial officer salary per annum in Switzerland 2023
- International tourist arrivals in Europe 2006-2023
- Total assets of the Industrial and Commercial Bank of China 2012-2023
- Operating income of the Industrial and Commercial Bank of China 2013-2023
- Operating income of the Bank of Communications 2013-2023
- Total assets of the Bank of Communications 2013-2023
- Total assets of the China Construction Bank 2013-2023
- Ping An Insurance's annual revenue 2012-2022
- Total assets of China Pacific Insurance 2012-2022
- Total assets of Banco Santander 2001-2023
Insider Intelligence. (September 13, 2023). Growth of digital advertising spending in the United States in 2023, by industry [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/
Insider Intelligence. "Growth of digital advertising spending in the United States in 2023, by industry." Chart. September 13, 2023. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/
Insider Intelligence. (2023). Growth of digital advertising spending in the United States in 2023, by industry. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/
Insider Intelligence. "Growth of Digital Advertising Spending in The United States in 2023, by Industry." Statista, Statista Inc., 13 Sep 2023, https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/
Insider Intelligence, Growth of digital advertising spending in the United States in 2023, by industry Statista, https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/ (last visited June 13, 2024)
Growth of digital advertising spending in the United States in 2023, by industry [Graph], Insider Intelligence, September 13, 2023. [Online]. Available: https://www.statista.com/statistics/260100/digital-ad-spend-growth-in-the-us-by-industry/