Reasons why U.S. creators do not sell products/services on social media 2023
Based on a survey conducted in late 2023, the majority (43.3 percent) of content creators in the United States who did not plan on selling a product/service in the future, stated that the lack of knowledge about social commerce and affiliate programs was the main reason for that. Lack of time came as a second reason, with 27.8 percent of U.S. creators pointing towards it.