Influencer marketing spending in the U.S. 2023-2024, by platform
Influencer marketing spending on Instagram in the United States was expected to amount to 1.95 billion U.S. dollars in 2023. YouTube came in second, projected to capture 986 million dollars of the influencer marketing spend, while TikTok surpassed Facebook in nabbing third place, with expenses amounting to 986.6 million.