Sales growth of top-selling active ingredients in beauty products on Amazon.com 2023
On Amazon.com, snail mucin emerged as the leading active ingredient by sales growth in the beauty and personal care category as of July 2023. Sales of this active ingredient grew by over 105 percent in three months. Soy ranked second, with a sales growth of over 50 percent. Ceramide and hyaluronic acid were the third and fourth fastest-growing active ingredients in sales growth. Both saw around a 30 percent increase in sales in the same time period.