UGC impacts on conversion rates worldwide 2022
A 3.2 percent conversion rate was observed in the 1,200 e-commerce websites analyzed running user-generated content (UGC) technology in 2022. Additionally, once visitors scrolled to a point where they encountered UGC, their likelihood of conversion increased by an average of 3.8 percent. Although UGC influenced conversion, the real impact was notable when visitors actively engaged with the content. During that year, users who interacted with UGC experienced a 102.4 percent increase in conversion.