According to a survey carried out between October and November 2022, approximately 78 percent of respondents in Germany reported they were planning to purchase erotic materials and toys more online rather than offline during Black Friday. The online channel was also the preferred sales channel for sex toys for around two-thirds of respondents in the United Kingdom.
Share of consumers planning to shop more online rather than offline for erotic materials and toys on Black Friday in 2022, by country
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Klarna. (February 9, 2023). Share of consumers planning to shop more online rather than offline for erotic materials and toys on Black Friday in 2022, by country [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1365687/sex-toys-online-shopping-on-black-friday/
Klarna. "Share of consumers planning to shop more online rather than offline for erotic materials and toys on Black Friday in 2022, by country." Chart. February 9, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1365687/sex-toys-online-shopping-on-black-friday/
Klarna. (2023). Share of consumers planning to shop more online rather than offline for erotic materials and toys on Black Friday in 2022, by country. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1365687/sex-toys-online-shopping-on-black-friday/
Klarna. "Share of Consumers Planning to Shop More Online Rather than Offline for Erotic Materials and Toys on Black Friday in 2022, by Country." Statista, Statista Inc., 9 Feb 2023, https://www.statista.com/statistics/1365687/sex-toys-online-shopping-on-black-friday/
Klarna, Share of consumers planning to shop more online rather than offline for erotic materials and toys on Black Friday in 2022, by country Statista, https://www.statista.com/statistics/1365687/sex-toys-online-shopping-on-black-friday/ (last visited June 01, 2024)
Share of consumers planning to shop more online rather than offline for erotic materials and toys on Black Friday in 2022, by country [Graph], Klarna, February 9, 2023. [Online]. Available: https://www.statista.com/statistics/1365687/sex-toys-online-shopping-on-black-friday/