Korean animation popularity worldwide 2023

According to a survey conducted across 26 countries in 2023, around 26.8 percent of respondents stated that they considered South Korean animation to only be popular among some enthusiasts. However, a similar share of people disagreed, reporting that it could be considered to be popular among the general public.

Popularity of South Korean animation worldwide as of November 2023

Characteristic	Share of respondents
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Release date

April 2024

More information

Region

Worldwide, South Korea

Survey time period

November 10 to 30, 2023

Number of respondents

25,000 respondents

Age group

15-59 years old

Special properties

people who experienced South Korean cultural content

Method of interview

Online panel

Supplementary notes

Original question: "How popular do you think Korean animation is in your country at the moment?"

Respondents count by country was as follows:
700 each: Kazakhstan and the UAE
800 each: Taiwan, Malaysia, Australia, Canada, Argentina, Spain, Saudi Arabia, and South Africa
900 each: Thailand, Vietnam, the UK, France, Italy, Germany, Turkey, and Egypt
1,000 each: Japan, Mexico, and Russia
1,200 each: Indonesia and Brazil
1,400: the US
1,600: China

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