Likelihood of mobile gaming purchases due to representative characters worldwide 2021
As of August 2021, mobile players worldwide were more likely to download or make purchases if mobile games featured more representative characters. This aspect was important among mobile players who identified as LGBTQIA+ or from diverse backgrounds in all of the researched countries especially strong among the majority of respondents from Brazil and South Korea. This preference was weaker among women in all of the countries researched while being slightly lowest for all participants from Germany.