According to a 2022 survey of app developers, publishers, and marketers worldwide, geography was the key targeting parameter for user acquisition campaigns, with 54 percent of respondents identifying insights on this parameter as key. Information on users' operating systems ranked second, with 52 percent of respondents identifying insights on this parameter as key to their user acquisition campaigns' success.
Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022
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Other statistics that may interest you Mobile app monetization
Overview
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- Basic Statistic Annual number of global mobile app downloads 2016-2023
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User acquisition, retention, and conversion
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- Premium Statistic Leading targeting criteria for global mobile app user acquisition 2022
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- Premium Statistic Most used pricing methods for global mobile app user acquisition 2022
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- Premium Statistic Global Android app retention rate Q3 2023
- Premium Statistic Global iOS app retention rate Q3 2023
- Premium Statistic Apps global conversion rate for purchases and subscriptions Q1 2022
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App monetization
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- Basic Statistic Global app market value 2022, by monetization
- Premium Statistic Average price of paid Android apps 2024
- Premium Statistic Average price of paid iOS apps 2024
- Premium Statistic Average price of paid Amazon Appstore apps 2024
- Premium Statistic Global app market revenues 2018-2027, by segment
- Premium Statistic Global app market revenues growth 2018-2026, by segment
- Premium Statistic Google Play Store: monetization of highest-ranking apps 2022, by category
- Premium Statistic Apple App Store: monetization of highest-ranking apps 2022, by category
App stores
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- Premium Statistic Number of apps available in leading app stores Q3 2022
- Basic Statistic Revenue split for app stores worldwide 2023
- Basic Statistic Distribution of free and paid Android apps 2019-2024
- Basic Statistic Number of active apps from the Apple App Store 2008-2023
- Basic Statistic Most popular Apple App Store categories 2022
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- Basic Statistic Annual Apple App Store iOS developer payout 2015-2022
App publishers
5
- Premium Statistic Apps generating more than one million U.S. dollars from U.S. consumers 2016-2022
- Premium Statistic Top app publisher share of global app downloads 2022
- Premium Statistic Global revenues and downloads for top app publishers 2019-2022
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Mobile gaming
6
- Basic Statistic Apps & mobile games global consumer spending 2022
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- Basic Statistic Apple App Store: number of available gaming apps as of Q3 2022
- Premium Statistic Leading iPhone gaming app publishers worldwide 2022, by revenue
- Basic Statistic Google Play: number of available gaming apps as of Q3 2022
- Basic Statistic Amazon Appstore: number of available gaming apps as of Q3 2022
Spotlight: subscription apps
7
- Premium Statistic Subscription model adoption in selected app categories 2023
- Premium Statistic Android subscription apps global install rate 2022-2023
- Premium Statistic iOS subscription apps global install rate 2022-2023
- Premium Statistic Mobile app subscription global renewal rates 2022
- Premium Statistic Free trial strategies within subscription apps 2024
- Premium Statistic Length of free trial periods within subscription apps 2024
- Premium Statistic Mobile app subscribers retained after one year 2024, by renewal model
Further related statistics
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- Share of global paid app installs 2018-2019, by vertical
- Monthly cost per install of gaming apps in Southeast Asia 2018-2019
- Shopping app install-to-purchase conversion rates in Southeast Asia 2018-2019
- Gaming app install-to-register conversion rates in Southeast Asia 2018-2019
- Shopping app costs in Southeast Asia 2019, by platform
- Monthly cost per install of shopping apps in Southeast Asia 2018-2019
- Global Apple App Store app installs 2017, by source
- Gaming app conversion rates in Southeast Asia 2019, by type
- Shopping app install-to-register conversion rates in Southeast Asia 2018-2019
- Shopping app conversion rates in Southeast Asia 2019, by platform
- Gaming app costs per user in Southeast Asia 2019, by platform
- Gaming app conversion rates in Southeast Asia 2019, by platform
- Shopping app conversion rates in Southeast Asia 2019, by type
- Global Google Play app installs 2017, by source
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Statistics
- Share of global paid app installs 2018-2019, by vertical
- Monthly cost per install of gaming apps in Southeast Asia 2018-2019
- Shopping app install-to-purchase conversion rates in Southeast Asia 2018-2019
- Gaming app install-to-register conversion rates in Southeast Asia 2018-2019
- Shopping app costs in Southeast Asia 2019, by platform
- Monthly cost per install of shopping apps in Southeast Asia 2018-2019
- Global Apple App Store app installs 2017, by source
- Gaming app conversion rates in Southeast Asia 2019, by type
- Shopping app install-to-register conversion rates in Southeast Asia 2018-2019
- Shopping app conversion rates in Southeast Asia 2019, by platform
- Gaming app costs per user in Southeast Asia 2019, by platform
- Gaming app conversion rates in Southeast Asia 2019, by platform
- Shopping app conversion rates in Southeast Asia 2019, by type
- Global Google Play app installs 2017, by source
- EBITDA of Heidelberger Druckmaschinen 2016-2021
- Number of employees of La-Z-Boy worldwide 2008-2023
Digital Turbine. (September 2, 2022). Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1265043/targeting-parameters-mobile-app-user-acquisition/
Digital Turbine. "Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022." Chart. September 2, 2022. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1265043/targeting-parameters-mobile-app-user-acquisition/
Digital Turbine. (2022). Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1265043/targeting-parameters-mobile-app-user-acquisition/
Digital Turbine. "Targeting Parameters Used for Mobile App User Acquisition According to App Developers Worldwide as of 2nd Quarter 2022." Statista, Statista Inc., 2 Sep 2022, https://www.statista.com/statistics/1265043/targeting-parameters-mobile-app-user-acquisition/
Digital Turbine, Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022 Statista, https://www.statista.com/statistics/1265043/targeting-parameters-mobile-app-user-acquisition/ (last visited June 01, 2024)
Targeting parameters used for mobile app user acquisition according to app developers worldwide as of 2nd quarter 2022 [Graph], Digital Turbine, September 2, 2022. [Online]. Available: https://www.statista.com/statistics/1265043/targeting-parameters-mobile-app-user-acquisition/