User distribution of VoD app Coupang play South Korea 2021, by age and gender
As of February 2021, most users of Video-on-Demand (VoD) online video service Coupang play were women in their thirties, making up 21.1 percent of all users in South Korea. Coupang play is the VoD service of South Korean e-commerce giant Coupang, that launched in December 2020. The service is included in the regular Coupang membership Rocket WOW which costs 2,900 South Korean won a month.