Aldi customers on brand vs. price when buying salty snacks in Germany 2021
This graph shows the survey results among Aldi customers in Germany regarding their attention to brand and price when buying salty snacks (such as chips) in 2021. That year, roughly 36.1 percent of consumers who shopped at Aldi stated that they paid more attention to the brand than price. Among the population, around 38.4 percent responded the same way. The base for the survey was the German-speaking population aged 14 years and older.