Leading TV advertisers in India 2024, by ad volume
Hindustan Lever Ltd once again overtook Reckitt Benckiser Limited in 2024 as the leading TV advertiser across genres in India with an ad volume of over 350 million seconds. Nine out of the 10 leading advertisers belonged to the FMCG category that year. ITC Ltd was the only conglomerate on the list with businesses across five segments including FMCG, hotels, and technology.