During a survey carried out between October and November 2023 among brand and agency decision-makers in the United States, it was found that on average, respondents were planning to devote 78.4 percent of their media budgets to digital media. Podcasts were expected to account for 3.8 percent, on average.
Share of media budgets devoted to digital according to marketers in the United States in 2024, by format
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Other statistics that may interest you Marketing in the United States
Overview
7
- Premium Statistic Marketing spending in the U.S. 2019-2023, by channel
- Premium Statistic Share of company's revenue spent on marketing according to CMOs in the U.S. 2011-2023
- Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2023, by industry
- Premium Statistic Expected change in marketing spending according to CMOs in the U.S. 2012-2024
- Premium Statistic Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2023
- Premium Statistic B2B marketing data spending and annual growth in the U.S. 2020-2025
- Premium Statistic Change in new business opportunities for agencies in the U.S. 2020-2023
Mobile
5
- Premium Statistic U.S. businesses mobile marketing budget share 2015-2024
- Premium Statistic U.S. businesses mobile marketing budget share 2023, by sector
- Premium Statistic Reasons for text marketing use in the U.S. 2023
- Premium Statistic Mobile internet users in the United States 2020-2029
- Basic Statistic Reach of most popular U.S. smartphone apps 2023
Social
7
- Premium Statistic U.S. businesses social media marketing budget share 2015-2024
- Premium Statistic Social media with highest ROAS in the U.S. & Canada 2023
- Premium Statistic Influencer marketing spending worldwide and in the U.S. 2022-2023
- Premium Statistic Most used social media platforms by type in the U.S. 2023
- Premium Statistic Social media accounts users followed and bought from in the U.S. 2023, by generation
- Premium Statistic Influencer marketing spend and social ad spend growth in the U.S. 2023
- Premium Statistic Influencer marketing spend growth in the U.S. 2022-2023, by player type
Artificial intelligence
6
- Premium Statistic Popularity of generative AI in marketing in the U.S. 2023
- Premium Statistic Top ways in which B2B marketers use AI in the U.S. 2023
- Premium Statistic Top marketing benefits of AI usage in U.S. companies 2023
- Premium Statistic Leading objectives of AI deployment according to marketers in the U.S. 2023
- Premium Statistic Concerns about generative AI use among marketers in the U.S. 2023
- Premium Statistic Top forms of regulation that should guide AI use in marketing in the U.S. 2023
Diversity, equity, and inclusion
5
- Basic Statistic Employment change for ad, promotions, and marketing managers in the U.S. 2022-2032
- Premium Statistic Salaries of digital marketing & MarTech executives in the U.S. 2023, by position
- Basic Statistic Median annual wages of advertising, promotions, & marketing managers in the U.S. 2022
- Basic Statistic Percentage of women among Fortune 500 CMOs in the U.S. 2021-2023
- Basic Statistic Share of underrepresented ethnic groups among Fortune 500 CMOs in the U.S. 2021-2023
CMOs
4
- Premium Statistic CEOs' assessment of their CMOs in the U.S. 2021-2023
- Basic Statistic Average tenure of CMOs at the leading 100 advertisers in the U.S. 2004-2023
- Premium Statistic Share of CEOs aware that CMOs had the C-suite's shortest tenure in the U.S. 2021-2023
- Premium Statistic CEOs' opinion on CMOs with short tenures in the U.S. 2021-2023
Challenges
6
- Premium Statistic Difficulty in obtaining new business for agencies in the U.S. 2020-2023
- Premium Statistic Leading problems CEOs wanted marketing to help them solve in the U.S. 2023
- Premium Statistic Leading challenges according to CMOs of for-profit companies in the U.S. 2023
- Premium Statistic Top external challenges CMOs expected to face in Canada & the U.S. 2023
- Premium Statistic Most challenging media transformations according to CMOs in Canada & the U.S. 2023
- Premium Statistic Companies' top challenges in the next 12 months according to CMOs in the U.S. 2023
Further related statistics
17
- SMBs in the U.S.: digital marketing services spending 2020, by target
- Marketing agencies: methods of charging clients 2014, by channel
- Online performance marketing spending in the United Kingdom (UK) 2012-2016
- Canada: online marketing planned for the next year 2015
- Online performance marketing: sales generated in the United Kingdom (UK) 2012-2016
- Canada: expected digital marketing activities 2015
- Online performance marketing ROI in the United Kingdom (UK) 2012-2016
- Survey on digital marketing investments in SMEs in Finland 2016, by industry
- Survey on digital marketing investments in SMEs in Finland 2016, by turnover
- Social media marketing strategies used in Poland 2019
- Share of respondents with integrated digital/traditional marketing channels NL 2016
- Criteria for selecting paid search bid management technology in the UK in 2013
- Annual paid search marketing budget in the UK in 2013
- SMBs - most effective online marketing channels 2014, by vertical
- Vector's total assets FY 2015-2024
- Latin America: digital marketing maturity 2019, by country
- Mainstream and niche data use in planning and engagement in Europe 2017
Further Content: You might find this interesting as well
Statistics
- SMBs in the U.S.: digital marketing services spending 2020, by target
- Marketing agencies: methods of charging clients 2014, by channel
- Online performance marketing spending in the United Kingdom (UK) 2012-2016
- Canada: online marketing planned for the next year 2015
- Online performance marketing: sales generated in the United Kingdom (UK) 2012-2016
- Canada: expected digital marketing activities 2015
- Online performance marketing ROI in the United Kingdom (UK) 2012-2016
- Survey on digital marketing investments in SMEs in Finland 2016, by industry
- Survey on digital marketing investments in SMEs in Finland 2016, by turnover
- Social media marketing strategies used in Poland 2019
- Share of respondents with integrated digital/traditional marketing channels NL 2016
- Criteria for selecting paid search bid management technology in the UK in 2013
- Annual paid search marketing budget in the UK in 2013
- SMBs - most effective online marketing channels 2014, by vertical
- Vector's total assets FY 2015-2024
- Latin America: digital marketing maturity 2019, by country
- Mainstream and niche data use in planning and engagement in Europe 2017
Statista. (November 30, 2023). Share of media budgets devoted to digital according to marketers in the United States in 2024, by format [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/737003/share-social-media-budgets-usa/
Statista. "Share of media budgets devoted to digital according to marketers in the United States in 2024, by format." Chart. November 30, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/737003/share-social-media-budgets-usa/
Statista. (2023). Share of media budgets devoted to digital according to marketers in the United States in 2024, by format. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/737003/share-social-media-budgets-usa/
Statista. "Share of Media Budgets Devoted to Digital According to Marketers in The United States in 2024, by Format." Statista, Statista Inc., 30 Nov 2023, https://www.statista.com/statistics/737003/share-social-media-budgets-usa/
Statista, Share of media budgets devoted to digital according to marketers in the United States in 2024, by format Statista, https://www.statista.com/statistics/737003/share-social-media-budgets-usa/ (last visited June 01, 2024)
Share of media budgets devoted to digital according to marketers in the United States in 2024, by format [Graph], Statista, November 30, 2023. [Online]. Available: https://www.statista.com/statistics/737003/share-social-media-budgets-usa/