Spending of vitamin and all shoppers in the U.S. 2011-2012
This statistic shows the average and annual amount that vitamin shoppers and other shoppers spent in the United States in 2011-2012. Vitamin shoppers spent 7,521 U.S. dollars annually per shopper, while all shoppers spent around 3,789 U.S. dollars on average. The average basket size per shopping trip was also significantly higher among vitamin shoppers.