Revenue of top beauty & personal care categories during Amazon Prime Day U.S. 2023
In July 2023, Amazon Prime Day in the United States saw skincare as the highest-grossing subcategory in the beauty and personal care segment. Skincare generated roughly 230.4 million U.S. dollars in revenue, followed by hair care with around 186.8 million U.S. dollars. Oral care ranked third in terms of revenue, with approximately 128.4 million U.S. dollars.