According to a survey conducted by Trip.com in 2022, around 20 percent of respondents in mainland China said they always looked for sustainable travel options when booking trips/accommodation online. Another 42 percent revealed that they did so occasionally.
Share of Chinese travelers looking for sustainable travel options when booking trips online as of 2022
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McKinsey & Company. (March 1, 2023). Share of Chinese travelers looking for sustainable travel options when booking trips online as of 2022 [Graph]. In Statista. Retrieved June 01, 2024, from https://www.statista.com/statistics/1377740/china-travelers-looking-for-sustainable-travel-options-online/
McKinsey & Company. "Share of Chinese travelers looking for sustainable travel options when booking trips online as of 2022." Chart. March 1, 2023. Statista. Accessed June 01, 2024. https://www.statista.com/statistics/1377740/china-travelers-looking-for-sustainable-travel-options-online/
McKinsey & Company. (2023). Share of Chinese travelers looking for sustainable travel options when booking trips online as of 2022. Statista. Statista Inc.. Accessed: June 01, 2024. https://www.statista.com/statistics/1377740/china-travelers-looking-for-sustainable-travel-options-online/
McKinsey & Company. "Share of Chinese Travelers Looking for Sustainable Travel Options When Booking Trips Online as of 2022." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1377740/china-travelers-looking-for-sustainable-travel-options-online/
McKinsey & Company, Share of Chinese travelers looking for sustainable travel options when booking trips online as of 2022 Statista, https://www.statista.com/statistics/1377740/china-travelers-looking-for-sustainable-travel-options-online/ (last visited June 01, 2024)
Share of Chinese travelers looking for sustainable travel options when booking trips online as of 2022 [Graph], McKinsey & Company, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1377740/china-travelers-looking-for-sustainable-travel-options-online/