Most well-known luxury fashion brands in the UK 2023
Gucci with a brand awareness of 92 percent, followed by Paris-based Chanel, recognized by 91 percent of online respondents. The only non-Italian, non-French brand in the top seven is Burberry, with the British luxury fashion house attracting a brand awareness of 86 percent in the United Kingdom.
For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.
Italian and French luxury fashion houses go head-to-head when it comes to the most well-known luxury fashion brands in the UK. The top spot in this list is taken by Florence-based For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the Brand KPI survey.