Leading creator brands worldwide 2022, by revenue
ghost kitchen" restaurant chain called MrBeast Burger.
Ipsy – a subscription service providing its customers with cosmetics samples founded by Michelle Phan in 2011 – was the leading creator-owned brand in 2022, with an estimated annual revenue of half a billion U.S. dollars. There are four more beauty brands in the top 10. Out of the remaining five, three are attire brands, one is a jewelry brand, and one is a "