Influencer marketing industry distribution India 2022, by vertical
Among the various sectors that invested in the influencer marketing industry in India, the personal care vertical held the largest market share at 25 percent, as of 2022. Other prominent sectors that were heavy on influencer marketing included the food and beverage, fashion and jewelry, and mobile and electronics industries. Digital marketing in India has been lent a new degree of authenticity by social media as users create their own relatable brands and communities.