Key figures on Hot Fashion in Mexico 2022
Hot Fashion is an online shopping event in Mexico that offers promotions and discounts on products and services in the apparel, beauty and personal care, accessories, and luxury categories. The 2022 edition, held from the 15th to the 22nd of August, generated sales revenues of more than two billion Mexican pesos. The number of orders placed during these offer days amounted to one million, while units sold exceeded 1.4 million. In addition, the event counted with the participation of 120 retailers and more than 290,000 new buyers.