In 2020, face-to-face detailing marketing, when a pharmaceutical representative visits a hospital, was the most common promotional technique used by 71 percent of pharmaceutical companies in the CIS region. E-meetings were used in only five percent of the cases.
Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel
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IQVIA. (March 24, 2021). Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel [Graph]. In Statista. Retrieved June 11, 2024, from https://www.statista.com/statistics/1236589/pharma-promotion-share-in-cis/
IQVIA. "Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel ." Chart. March 24, 2021. Statista. Accessed June 11, 2024. https://www.statista.com/statistics/1236589/pharma-promotion-share-in-cis/
IQVIA. (2021). Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel . Statista. Statista Inc.. Accessed: June 11, 2024. https://www.statista.com/statistics/1236589/pharma-promotion-share-in-cis/
IQVIA. "Distribution of Promotional Volume in The Pharmaceutical Industry in The Commonwealth of Independent States (Cis) in 2020, by Channel ." Statista, Statista Inc., 24 Mar 2021, https://www.statista.com/statistics/1236589/pharma-promotion-share-in-cis/
IQVIA, Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel Statista, https://www.statista.com/statistics/1236589/pharma-promotion-share-in-cis/ (last visited June 11, 2024)
Distribution of promotional volume in the pharmaceutical industry in the Commonwealth of Independent States (CIS) in 2020, by channel [Graph], IQVIA, March 24, 2021. [Online]. Available: https://www.statista.com/statistics/1236589/pharma-promotion-share-in-cis/