In 2022, travel was the industry that reported the highest digital advertising fraud/sophisticated invalid traffic rate, at 1.7 percent. It was followed by the media and sports industry, whose fraud rate stood at 1.6 percent.
Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by industry
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DoubleVerify. (May 18, 2023). Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by industry [Graph]. In Statista. Retrieved June 13, 2024, from https://www.statista.com/statistics/1221483/digital-advertising-fraud-rate-industry/
DoubleVerify. "Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by industry." Chart. May 18, 2023. Statista. Accessed June 13, 2024. https://www.statista.com/statistics/1221483/digital-advertising-fraud-rate-industry/
DoubleVerify. (2023). Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by industry. Statista. Statista Inc.. Accessed: June 13, 2024. https://www.statista.com/statistics/1221483/digital-advertising-fraud-rate-industry/
DoubleVerify. "Digital Advertising Fraud/Sophisticated Invalid Traffic Rate Worldwide in 2022, by Industry." Statista, Statista Inc., 18 May 2023, https://www.statista.com/statistics/1221483/digital-advertising-fraud-rate-industry/
DoubleVerify, Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by industry Statista, https://www.statista.com/statistics/1221483/digital-advertising-fraud-rate-industry/ (last visited June 13, 2024)
Digital advertising fraud/sophisticated invalid traffic rate worldwide in 2022, by industry [Graph], DoubleVerify, May 18, 2023. [Online]. Available: https://www.statista.com/statistics/1221483/digital-advertising-fraud-rate-industry/