Leading producers and distributors in the FMCG industry in Romania 2022. by revenue
In 2022, Procter & Gamble Distribution was the most important producer and distributor in the FMCG industry in Romania, with a revenue of over 2.14 billion Romanian lei. Unilever South & Central Europe ranked second with a turnover of slightly more than 1.1 billion Romanian lei.
FMCG Market in Romania
In the dynamic landscape of Romania's FMCG market during the first half of 2023, traditional trade emerged as the dominant force, securing a third of the total market value, closely trailed by hypermarkets and discounters with shares of 23 and 20 percent, respectively. The increasing influence of digital platforms was noteworthy, as Romanians spent a substantial 1.6 billion Romanian lei on food and FMCGs through Revolut, marking it as the primary expenditure category. Private labels gained prominence, providing a cost-effective option with a 30 percent price advantage attributed to their modest advertising budgets. Particularly striking was the prevalence of private label sales in the top 10 FMCG products, notably meat, which claimed a significant 36 percent share, indicating a growing consumer preference for budget-friendly alternatives.
Wine Consumption
The wine industry reflected stable in consumption levels, maintaining a consistent value of 3.7 million hectoliters in both 2021 and 2022. In terms of production, approximately 3.9 million hectoliters of wine were crafted in 2022. This robust output positioned Romania as the seventh-largest wine producer in Europe during the same year, underscoring its significant contribution to the broader European viticulture industry.