Global consumers who buy directly from brands in 2019 and 2022
The proportion of consumers worldwide who regularly make direct-to-consumer (D2C) e-commerce purchases from brands has increased significantly in recent years, from 49 percent in 2019 to 64 percent in 2022. This growth was likely influenced by the COVID-19 pandemic, with the introduction of mobility restrictions and high street closures in many regions around the world leading to growth in the e-commerce market generally.